Pantone has once again made its annual trend hue prediction for the design world, this time selecting Peach Fuzz as its color of the year for 2024. Announced during Miami Art Week, this choice marks a significant shift from the bold colors of recent years. years to a softer tone. Officially named PANTONE 13-1023 TCX, Peach Fuzz offers a more comforting option than its vibrant predecessor, “Viva Magenta.”
This year’s selection is the 25th time Pantone has selected its Color of the Year. The program was inaugurated by the color of the year 1999, cerulean blue. The selection also underscores a growing movement toward more neutral tones, evident on the catwalks and product designs.
“PANTONE 13-1023 Peach Fuzz, with a welcoming shade of peach softly nestled between pink and orange, brings belonging, inspires recalibration and an opportunity to nurture, evoke an air of calm, offering us a space to be, feel and heal and to blossom from spending time with others or taking the time to enjoy a moment by ourselves,” said Leatrice Eiseman, executive director of the Pantone Color Institute.
The tone also resonates with the wellness industry’s emphasis on care and community, according to Laurie Pressman, vice president of the Pantone Color Institute, who said Peach Fuzz is a color “whose warm, welcoming embrace conveys a message of compassion and whose welcoming sensibility. brings people together and enriches the soul”.
Throughout 2023, celebrities such as Dwayne “The Rock” Johnson at the Oscars and Uma Thurman at the Women Making History Awards 2023 adorned peach outfits.
“Using the comfort of PANTONE 13-1023 Peach Fuzz, we can find peace from within, affecting our well-being,” added Eiseman. “An idea as much as a feeling, PANTONE 13-1023 Peach Fuzz awakens our senses with the comforting presence of touch and enveloping warmth.”
