Andy Warhol’s famous 1980s adverts will be presented in London for the first time, as part of the ‘Beyond the Brand’ exhibition at the Halcyon Gallery. The exhibition can be seen in the gallery until March 24.
The exhibit features Warhol’s “Ad Set,” where the pop artist applied his iconic style to well-known brands such as Chanel, Macintosh, and Volkswagen. Characterized by their vibrant use of color and signature approach, these works redefine traditional perceptions of advertising as an art form.
Alongside the Ads series, the exhibition also includes earlier works by Warhol from the 1950s, a period marked by his commercial illustrations such as the iconic Campbell’s soup cans. These seminal works highlight Warhol’s journey from commercial illustrator to leading figure in the Pop Art movement. In addition, the exhibition will feature his portraits of John Wayne, George Armstrong Custer, Elizabeth II and Mao Zedong.
“This exhibition is a milestone because of its unprecedented culmination of one of the world’s largest collections of Warhol prints outside of Pittsburgh, painstakingly curated over 30 years by Halcyon,” said Halcyon Gallery Creative Director Kate Brown. “Warhol’s enduring influence and value on the art market is evident in this showcase, which spans illustrations from the 1950s to iconic portfolios, including rarities such as the last painting he created: the commissioned Rado watch.”
“Beyond the Brand” offers a comprehensive insight into Warhol’s career, inviting Londoners to experience his advertising works for the first time in person.
